Expertise
Marketing & Business Development
Commercial strategy, offtake structuring, and market entry for energy majors.
Book a ConsultationAbout the Service
What this practice does — and why it matters.
Great assets do not automatically become great businesses. Turning molecules and electrons into durable margins requires disciplined commercial strategy, deep customer insight, and structured offtake execution.
Chargeman advises producers, traders and integrated majors on where to compete, how to price, and how to structure contracts that survive commodity cycles.
We combine market intelligence with hands-on negotiation experience across LNG, refined products, power, renewables and emerging fuels.
Our Process
How we engage.
- Step 1
Discovery
Structured intake with executive stakeholders to map objectives, constraints, and existing capability.
- Step 2
Assessment
Deep technical, commercial and regulatory diagnostic across the asset, program or portfolio.
- Step 3
Strategy
Board-ready recommendations, sequencing, and investment cases with clear trade-offs.
- Step 4
Implementation
Hands-on execution support with our team embedded alongside yours through mobilisation.
- Step 5
Monitoring
KPI dashboards, milestone governance, and independent assurance against the plan.
- Step 6
Continuous Improvement
Quarterly reviews, benchmarking and roadmap updates as market conditions evolve.
Deliverables
What you receive.
- Executive strategy report and board deck
- Technical & commercial assessment package
- Implementation roadmap with milestones and owners
- Risk register and mitigation playbook
- Performance dashboards and KPI framework
- Handover documentation and training
Benefits
Measurable outcomes.
- Higher realised margins across the commercial book
- Structured offtake underpinning project finance
- New market access and customer diversification
- Robust contract portfolio resilient to shocks
- Faster time-to-first-revenue on new assets
Industries Served
Sectors where we deliver.
FAQs
Common questions.
How is a typical marketing & business development engagement structured?+
We begin with a two-to-three week diagnostic, followed by a strategy sprint and, where required, an implementation phase that can run from three to eighteen months depending on scope.
Who leads the engagement from Chargeman's side?+
Every engagement is personally led by PANKAJ MANCHANDA, Founder & CEO, supported by a curated bench of specialists drawn from our global network of operators, engineers and commercial advisors.
Do you work with international or India-only clients?+
Both. We serve energy majors, utilities, sovereign entities and private capital across India, the Middle East, Africa, South-East Asia and Europe.
How do you price your work?+
We work on fixed-scope, retainer, and success-linked models. Fees are agreed transparently at the outset, tied to milestones rather than time-and-materials whenever possible.
Can you integrate with our existing consultants or EPC partners?+
Yes. We routinely act as owner's advisor alongside global engineering firms, financial advisors and legal counsel — bringing sector depth and executive perspective.
How do you handle confidentiality?+
All engagements are governed by robust NDAs, segregated data rooms and strict information-barrier protocols. Confidentiality is fundamental to how we operate.
Explore
Other expertise areas.
Board-level advisory on portfolio, regulation, and long-horizon capital allocation.
End-to-end execution — feasibility, FEED, procurement, construction and commissioning.
Exploration strategy, drilling optimisation, and production management for onshore and offshore assets.
Let's Talk
Ready to bring executive depth to your marketing & business development program?
Schedule a confidential conversation with PANKAJ MANCHANDA, Founder & CEO, and the Chargeman team.